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Sustainable Signage: Less Greenwashing, More Doing
In his latest Retail Focus feature, our MD Grey Hoole strips away the greenwash and shares what real eco-friendly signage looks like — from cutting energy use without losing impact, to choosing materials that last, and avoiding costly, short-lived fixes. No gimmicks. No glitter. Just good signs that look great, do better, and won’t end up in landfill next year.
Retailers are under the cosh to show they’re going greener.
But when it comes to signage, that doesn’t have to mean soggy cardboard, dull designs or token gestures.
In a recent feature with Retail Focus, our MD Grey Hoole, cuts through the fluff and shares what real sustainability looks like in the world of signage and lighting.
What’s in the article?
A down-to-earth look at how to:
- Cut energy use without cutting visual impact
- Choose materials that last longer than your seasonal sale
- Design signage that does the job now and keeps you out of landfill later
- Avoid the classic trap: spending more for less that breaks faster
No Gimmicks. No Glitter. Just Good Signs.
We're not here to push green labels for the sake of it. We're here to help brands:
- Look good
- Do better
- And stop replacing signage every five minutes
Because let’s be honest — the most sustainable sign is the one you don’t have to redo next year.
Fancy a proper read?
Stick the kettle on and have a browse through the full article:
👉 Ensuring a Greener Future in Retail with Sustainable Signage – Retail Focus
Fancy a proper read?
