News
Disrupt the Ordinary: Neonplus® featured in Retail Focus
Retail Focus features Neonplus® and how precision-lit statements shape shopper flow, create pause points and lift performance. We cover the practical moves—placement, sizing, sustainability—and why clarity beats noise in modern retail. Read the highlights and jump to the full article.
Disrupt the Ordinary: Neonplus® featured in Retail Focus
We’ve talked for years about signage that makes shoppers stop. Retail Focus just ran a feature on how Neonplus® helps designers create those deliberate “pause” moments that lift performance. Retail Focus Magazine - Retail Design
What’s inside
- How illuminated statements at thresholds increase attention and guide flow.
- Practical design moves for dwell time, focal zones and “photo moments.”
- Why sustainability now sits alongside aesthetics in retail briefs.
Why it matters
Great stores aren’t louder. They’re clearer. The right illuminated piece, in the right place, changes behaviour and makes the journey feel intentional. That’s the job.
Full article: Disrupt the Ordinary: How Neonplus® Signage Transforms Shopper Journeys and Boosts Retail Performance (Retail Focus).
👉 https://retail-focus.co.uk/disrupt-the-ordinary-how-neonplus-signage-transforms-shopper-journeys-and-boosts-retail-performance/ Retail Focus Magazine - Retail Design
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