Trade Designer Suppliers

6 Amazing Tips for Rebranding

5th August 2016

6 Amazing Tips for Rebranding

Keeping your company image fresh means you care about your customers. It shows you’re prioritising them and care about their perception of you. But, like all new projects, rebranding your business can take time. We’ve been involved in lots of awesome sign rebranding projects so we thought we’d let you in on a few of our own tips for rebranding.

sign group image

1. Ask yourself ‘Do I actually need to rebrand?’

First and foremost, it’s essential to determine whether it’s time to rebrand your business or not. The very fact you’re asking this question is a big indicator! We like to use this basic checklist as a way to work out if we need to rebrand:

  • Are we attracting the wrong customers?
  • Is our brand too generic?
  • Is our brand recognisable? Does it have the potential to be recognisable?
  • Have our competitors updated their branding lately?

2. Rebranding is about signs…and more

As we’re sure you already know, rebranding doesn’t just mean changing your company’s signs. It’s a good idea to take into account website design, business cards, stationery, merchandise, uniforms, social media posts and so on.

3. What do you want out of this brand?

As with most things related to your company, your rebranding project must have a clear goal. This could include attracting a new customer demographic, showing off your USP, matching your slogan to your logo or reaching out to a niche audience. Coming up with an end goal can help you plan ahead and execute your rebranding as smoothly and successfully as possible.

4. If your company was a person, how would you describe them in two words?

For many founders, their businesses are essentially their babies…with a distinct personality. Ask yourself which adjectives you would use to describe your company if it were a living breathing person. If it’s loud and exciting then you’ll want a colourful, bold font. If your business is quirky and kooky then choose a fun, whimsical font – you get the picture!

5. Do the same…but with your audience

How would you collectively describe your audience / targeted demographic using just two adjectives? To do this, you first have to find out how your audience sees your brand. Is the message you want to promote the same message the audience is receiving? For example, if you’re a serious blue-chip company does your target market take you seriously?

6. Enjoy yourself

One of our most important tips for rebranding is simply ‘enjoy yourself!’ Letting go allows you to be super creative, which is one of the most effective ways to come up with amazing rebrand ideas for your signs, logos and more.
Visit The Sign Group today to see how we can help you with your re-branding project!