Digital platforms, such as display screens are becoming one of the most powerful sources of display and advertising. With their eye-catching visuals and dynamic messages, digital signage can significantly boost your business.
It has been estimated that worldwide, revenue for digital signage equipment, software, services, and media is growing at around five percent per annum and will hit 13 billion by 2017.
Digital Signage attracts attention, which means consumers are more likely to pay attention. In fact, digital signage has a higher recall rate than any other traditional media. 83% of people can recall at least one ad seen on a digital billboard in the past 30 days.
In addition, digital displays capture 400% more views than static ones. It enables you to update messaging easily and remotely, so everyone sees important information instantly.
Many sectors are beginning to use digital signage in order to increase interaction with their customers. Integrating digital signage with real-time user generated content, such as Twitter and Instagram, makes your content three times more engaging, which in turn can have an influence on purchase decisions. Interactive signage has enhanced ‘word of mouth’, with audiences taking to social media to spread the word.
80% of brands experienced a significant increase of up to 33% in additional sales by using digital signage.
Image: Screen Media Daily
Image: Digital Signage Today