Trade Designer Suppliers

Sign Industry Statistics

1st December 2015

Sign Industry Statistics

The FedEx Office, a leader in small business marketing solutions, carried out a study measuring the power of signage and its impact on consumers decisions to enter a business or purchase a product. The results are as follows:

  • 76% of consumers said they had entered a shop they had never visited before, based purely on their signage.
  • Over 50% of respondents indicated that poor signage, for example incorrect spelling, discouraged them from entering a business.
  • Approximately 68% of consumers believe that a company’s signage reflects the quality of its products or services.
  • 75% of respondents specified that they had told others about a business simply based on its signage.
  • Almost 60% of consumers stated that a lack of signage prevents them from entering a business.
  • Around 67% of consumers surveyed said they had purchased a product or service because a sign caught their eye.

As you can see there is a definite connection between good signs and positive consumer actions, which is why it is vital for companies to invest in good quality signage!