Trade Designer Suppliers

The importance of signage for your business

8th October 2015

The importance of signage for your business

Effective signage is an essential part of any business. It draws attention to your company and helps you stand out and differentiate yourself from competitors.

Using high quality outdoor signage is one of the most important marketing investments a company can make. It may be a traditional form of advertising, but it has stood the test of time, and here’s why!

1. 24/7 advertising

Exterior signs are visible 24 hours a day, 365 days a year; therefore its advertising effect is continuous. As your signage is displayed all year round, it’s a great way to make a positive first impression to passers by, and create a recognisable brand.

2. Attracting new customers

Using the exterior of your business to showcase an eye-catching sign is a great way to attract new and existing customers, as it draws your target audience’s attention and helps you stand out amongst the competition. An outdoor sign which people pass everyday is likely to be noticed and remembered.

3. Branding your business

Branding is the symbol and representation of a company, therefore it’s important to get it right. Creating high quality outdoor signage is the most efficient way to show potential customers what your business is about, whilst being the most cost effective method of advertising.

4. Design and company message

As exterior signage delivers your company’s image and message, it’s vital no errors are made. Ensure you keep the design simple with fresh colours and clear fonts, avoiding using harsh colours which are distracting on the eye.

If you’re looking to refresh your brand with an attractive new sign, contact us today on 0113 25 24 706.