It’s acknowledged in the retail industry that you have approximately 3 seconds to draw a customer into your shop, therefore investing in creative, eye catching signage is vital to entice people inside, and to instantly enhance the exterior of your premises.
You only get one chance to make a great first impression, make it count!
Clear and professional signage helps to promote a strong brand image, which can increase customer traffic. Here’s how some well known brands have used imaginative signage to represent their company.
Selfridges consistently captivate their customers with stunning window displays; you will often see passers-by marveling at their current trends and designs.
Christian Louboutin’s Vegas inspired, neon sign was so successful in their Mount St store that they decided to create a smaller version for their Paris store. Their stunning shoes were displayed on top of each letter to tempt customers into their store.
Urban Outfitters are known for their unique and individual style, and they’ve portrayed their brand image perfectly with this innovative shadow sign.
Harrods succeeded in delivering their message with a massive lit up sale sign displayed vertically on the shop building. This could be seen for miles and was the perfect way to attract customers.
U.S based clothing company Carhartt, display neon signage both inside and outside their stores for a quirky, decorative touch.
It’s important to design your signage carefully, taking into consideration what you want to achieve and how you want to represent your brand – after all signage is essentially the face of your company!
If you’re looking to brand your business with effective signage, we would love to hear from you! Call one of our experts to find out what we can do for you.
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